Telstra Country Wide is a proud sponsor of Campfires against Cancer. It is one of many ways Telstra Country Wide demonstrates its commitment to rural and regional Australia and displays a practical approach in the form of Telecommunications equipment to help participants keep in touch.

The new Telstra Country Wide(tm) business unit was launched in June 2000 to provide better communications services to regional Australians and to increase Telstra's business performance in regional Australia.

Telstra Country Wide services three million customers outside the big mainland cities. These customers have economic strength and a growing demand for advanced communications. Regional and rural customers served by TCW account for over $3bn in revenue.

Telstra invests in a mix of optical fibre, copper, radio and satellite systems to deliver services to rural and remote Australia. Telstra invested $5 billion throughout non-metropolitan Australia in the last four years by upgrading infrastructure and introducing new technologies.

Telstra Country Wide has 28 Area General Managers (AGMs) established in regional locations. These AGMs will be Telstra's face in regional Australia, with responsibility for overall aspects of sales and service in the region. AGMs will work with communities to improve service delivery and identify product solutions to meet local needs. AGMs will also be able to employ local tradespeople such as electricians and appoint local sales agents to supplement Telstra services to achieve faster response times and better
service for regional customers.